'hooo!!!'
image © designboom

the 'hooo!!!' lamps are a collaboration between five parties, with the design by
french designer philippe starck, the text by american artist jenny holzer,
the custom electronics by german-british interactive designer moritz waldemeyer,
the crystal by french glass manufacturer baccarat and the production by italian
lighting company flos. 'hooo!!!' is produced in a limited edition only.



demonstration of 'hooo!!!' lamp



detail
image © designboom


a white LED display runs along the center line of the crystal element.
the interplay between the geometric LED matrix and hand-made baccarat crystal
turns holzer’s text into an attention-grabbing animation.



image courtesy of flos


'hooo!!!' was on show during milan design week 2010, in the flos exhibition inside
superstudio più. philippe starck presented this lamp, in a prototype version, already
during the milan design week 2009.



image courtesy of flos


the circuit contains a sophisticated piece of electronic design with LEDs, a processor
and an on/off switch to produce a fully functional text display.



image courtesy of flos


many days of manual optimization was required to fit all components in an aesthetically
pleasing layout. the first working prototype was soldered by hand to test the design.



image courtesy of flos