dutch designer maarten baas presented an iphone version of his analog digital clock
during milan design week 2010.


instead of a presentation space, maarten baas rented a private apartment (in the lambrate district) for a week, where he shows the app.



this year maarten took a break from the red hot production machine of milan.
instead of another new collection, he has developed last year's real time concept,
in which actors are manually indicating the time.

it resulted in another very collectable baas-product, for less than a euro.
download it to your iphone, and take a break in our temporary '99 cent'- bar.



go to the app store on your iphone, go to 'search', type 'maarten baas', download the app.
or go to itunes .


the temporary '99 cent'- bar - inside the apartment, baas is offering drinks to visitors


menu: red wine, white wine, beer, tea, coffee, coca-cola, orange juice, the newest maarten baas product ...
euro 0,99

'the analog digital clock as an iPhone app is exactly how it should be, yet this product
only needs to cost one dollar.' - maarten baas


visitors


maarten baas
portrait © designboom



baas’ real time collection is a concept in which actors are being filmed for 12 hours
while they are indicating the time.

the film functions as a clock (yet it’s often described as video-art).

the analog digital clock that is part of this collection, is a re-reading of the old-school
alarm clock, yet every minute an actor is changing the numbers manually. this clock
app has been programmed by svarovsky productions ltd

svarovsky productions ltd is a software consultancy based on the work of jan svarovsky
and his contacts in the disciplines of programming, art and design.